Company profile

Three decades in the fields of Strumica

Hortena is an agricultural company known for its production of fresh fruit and vegetables. Founded in 1994 in Strumica, in southeast North Macedonia, we are today one of the largest fruit and vegetable exporters in the country.

1994
Founded
3+
Certifications
12
Export markets
10+
Product lines
Company overview

Growing for the demands of EU markets

Years of attending international trade fairs keep us close to how fruit and vegetable production is moving, and closer still to what European buyers now expect on grade, packaging and traceability. We plan the season around those demands rather than around what happens to be easy to grow.

At a glance

Founded
1994, Strumica
Production
Open field and glasshouse
Model
Own farms plus subcontracted growers
Certified
GlobalGAP · Fairtrade · GRASP
Sister brand
Vita, jarred products
How we work

From farm to export crate

01 · Grow

Field and glasshouse

Production runs across several farm locations countrywide, from open field to glasshouse, alongside land we supervise at subcontracted local farms.

02 · Supervise and buy

Working with local growers

We support and supervise production at subcontracted farms right through the season, then buy the harvest ready for grading and packing.

03 · Pack and export

Ready for dispatch

Produce is graded and packed to EU specification, palletised and loaded for shipment to 12 export markets.

Quality & compliance

Certified at every stage

GlobalGAP

Our field production is GlobalGAP certified, which means EU benchmarks for safe, traceable agricultural practice are met and audited, not assumed.

Fairtrade

Select lines carry Fairtrade certification, guaranteeing fair prices and safe working conditions for the growers behind them.

GRASP

We are assessed under GRASP, the GlobalGAP add-on module covering fair labour and social practice across our farms.

Where we ship

Twelve markets, one harvest

Western & Nordic

  • SwedenSE
  • DenmarkDK
  • SwitzerlandCH
  • GermanyDE
  • AustriaAT

Central & Baltic

  • PolandPL
  • HungaryHU
  • Czech RepublicCZ
  • LatviaLV
  • LithuaniaLT
  • EstoniaEE
  • UkraineUA
Mission & vision
“Reliability, efficiency and customer satisfaction are Hortena’s essential guiding principles. By continuously meeting these goals and investing in the latest technologies, we aim to be a globally recognized brand for healthful, nutritious food.”
— Mission & Vision, Hortena SR
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