Hortena is an agricultural company known for its production of fresh fruit and vegetables. Founded in 1994 in Strumica, in southeast North Macedonia, we are today one of the largest fruit and vegetable exporters in the country.
Years of attending international trade fairs keep us close to how fruit and vegetable production is moving, and closer still to what European buyers now expect on grade, packaging and traceability. We plan the season around those demands rather than around what happens to be easy to grow.
Production runs across several farm locations countrywide, from open field to glasshouse, alongside land we supervise at subcontracted local farms.
We support and supervise production at subcontracted farms right through the season, then buy the harvest ready for grading and packing.
Produce is graded and packed to EU specification, palletised and loaded for shipment to 12 export markets.

Our field production is GlobalGAP certified, which means EU benchmarks for safe, traceable agricultural practice are met and audited, not assumed.

Select lines carry Fairtrade certification, guaranteeing fair prices and safe working conditions for the growers behind them.

We are assessed under GRASP, the GlobalGAP add-on module covering fair labour and social practice across our farms.
“Reliability, efficiency and customer satisfaction are Hortena’s essential guiding principles. By continuously meeting these goals and investing in the latest technologies, we aim to be a globally recognized brand for healthful, nutritious food.”— Mission & Vision, Hortena SR